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JolietteCaribbean Hair Mud Mask Named one of 10 best Afro Hair Treatments by Spell Magazine


I cannot live without the Caribbean Healing Butter Balm, which contains mango, lemongrass and coconut oils and is a dream to use and the Curl Me Soft hair moisturiser whips curls into shape and is beautifully fragranced with Caribbean Berry.” – Natalie Clue in Company Magazine

When I received Joliette hair products to review, the excitement was real, this brand has everything I love, it’s dedicated to women with curly hair and it’s also natural and made with rich and powerful natural ingredients that will treat my hair. I’ve been using the Joliette Caribbean Berry Curl Me Soft, non-stop for the last month and I absolutely love it. I loved that it did not dry my hair out made it shrink, I totally recommended. Helena Cesar, Hairdressers Eyes

Chub Magazine Review calls Joliette Curl Me Soft ‘Sheen without the grease’

Find our gift sets and luxury hair and skin care products on our site today!

Joliette creator Alicia interviwed for 'the Journey' by Fauntee  


Joliette reviewed by Helena Cesar Beauty Editor at the HairDresers Eyes

AfroDeity on BEN TV and OH TV ' The New Way to Shop' in January 2015


 AfroDeity in Chub Magazine January 2015

AfroDeity on Colourful Radio Business Breakfast Twice in December 2014

ABOCww Blog Features AfroDeity December 2014


AfroDeity featured on ACES Aspire Website


AfroDeity at Creme de la Femme Winter Edition December 2014

AfroDeity Featured on Amami Beauty Blog December 2014

AfroDeity in November 2014 Mumpreneur Magazine

AfroDeity featured on Company Magazine blog by blogger Natalie of Beauty Pulse London



AfroDeity's Founders at Keziah Connections.

Alicia gave a talk on starting AfroDeity.


Chub Magazine Review calls Joliette Curl Me Soft 'Sheen without the grease'
Curl Me Soft Chub Review


AfroDeity on BEN TV 

AfroDeity on BEN TV


AfroDeity at AfriDiziak Winter Fair in Birmingham


AfroDeity on the Voice Homepage

Meeting Theo Paphitis at Small Business Sunday Event

Joycott: We've been Joycotted! Oils Well that Ends Well
Zuri Magazine: Fountain Pimento Oil featured
AfroDeity in Isis Magazine

AfroCosmopolitan: AfroDeity #WOWs Jacqueline Gold: Wins Women In Business Award

ItzCaribbean: AfroDeity #WOWs Jacqueline Gold

Beauty Pulse London: Team JA: British Jamaicans and Caribbeans Winning in Beauty!

AfroDeity Founder Interviewed for the In Business for Good Virtual Summit

ItzCaribbean: Small Business Sunday

AfroCosmopolitan: UK Small Business AfroDeity Wins Endorsement From Theo Paphitis

AfroDeity: Twitter Boost from Dragon Theo Paphitis

AfroBase: The Portfolio Issue 2

United Kinkdom: JBCO a Renewed Relationship

Black Hair Information: Hair Blogs Weekly RoundUpHair Blogs Weekly RoundUpHair Blogs Weekly RoundUp

NoScrunchie: Pinterest Competition

No Scrunchie: Top Blogs of 2012

The Natural Lounge: Natural Inspiration Alicia Thornthwaite

Narjsjourney_LocEvolution: Black British Hair Blogs

Just Nice Things: Fountain Jamaican Black Castor Oil

The Natural Lounge: AfroDeity Castor Oil Challenge

The Natural Lounge: Natural Gift Ideas

In Thought Moderne Meid: In Review January Rosebox Giveaway

ItzCaribbean: Castor Oil Challenge

Muslimah Beauty: A Night In and Some TLC

Muslimah Beauty: How to Look Cute When You've Got a Chest Infection and Tonsilitis

Simone Style: Natural Hair Care

African House: Joliette Hair & Skin Products

Care For Your Hair: Day 9 Sponsored by AfroDeity

Care For Your Hair: Hair In 2013

What Dawn Did in Heels: Natural Hair & Skin Products by AfroDeity

My Long Hair Jouney : AfroDeity JBCO Competition

In Thought ModerneMeid: Winner in AfroDeity Giveaway




AfroDeity at AfriDiziak Winter Fair in Birmingham